Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity

This study investigates the factors influencing the buying intention of energy-efficient home appliances in Bangladesh. It also develops a conceptual framework that integrates additional constructs with the theory of planned behavior (TPB) and borrows questions from past literature. Employing a conv...

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Autores principales:	Ya Li, Abu Bakkar Siddik, Mohammad Masukujjaman, Xiujian Wei
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	buying intention energy-efficient home appliances green self-identity theory of planned behavior Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999
Acceso en línea:	https://doaj.org/article/5043fcd56ce64ba6bed4500991767895
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spelling	oai:doaj.org-article:5043fcd56ce64ba6bed45009917678952021-11-11T14:59:42ZBridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity10.3390/app112198782076-3417https://doaj.org/article/5043fcd56ce64ba6bed45009917678952021-10-01T00:00:00Zhttps://www.mdpi.com/2076-3417/11/21/9878https://doaj.org/toc/2076-3417This study investigates the factors influencing the buying intention of energy-efficient home appliances in Bangladesh. It also develops a conceptual framework that integrates additional constructs with the theory of planned behavior (TPB) and borrows questions from past literature. Employing a convenience sampling technique, a total of 365 completed structured questionnaires were gathered from various super shops in Dhaka, Bangladesh. The structural equation modeling (SEM) technique was thereafter used to analyze the data with the AMOS 21. The study established that environmental knowledge, attitude, subjective norms, and perceived behavioral control significantly affected the consumers’ buying intention of energy-efficient home appliances (EEHA). The result revealed a significant relationship between environmental concern, environmental knowledge, subjective norms, eco-labeling, and attitude towards buying. It also confirmed that the green self-identity moderates the existent relationship between the attitude and buying intention of energy-efficient home appliances, while environmental knowledge does not. The research advances numerous policy suggestions to managers or marketers, as well as future research directions.Ya LiAbu Bakkar SiddikMohammad MasukujjamanXiujian WeiMDPI AGarticlebuying intentionenergy-efficient home appliancesgreen self-identitytheory of planned behaviorTechnologyTEngineering (General). Civil engineering (General)TA1-2040Biology (General)QH301-705.5PhysicsQC1-999ChemistryQD1-999ENApplied Sciences, Vol 11, Iss 9878, p 9878 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	buying intention energy-efficient home appliances green self-identity theory of planned behavior Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999
spellingShingle	buying intention energy-efficient home appliances green self-identity theory of planned behavior Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999 Ya Li Abu Bakkar Siddik Mohammad Masukujjaman Xiujian Wei Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity
description	This study investigates the factors influencing the buying intention of energy-efficient home appliances in Bangladesh. It also develops a conceptual framework that integrates additional constructs with the theory of planned behavior (TPB) and borrows questions from past literature. Employing a convenience sampling technique, a total of 365 completed structured questionnaires were gathered from various super shops in Dhaka, Bangladesh. The structural equation modeling (SEM) technique was thereafter used to analyze the data with the AMOS 21. The study established that environmental knowledge, attitude, subjective norms, and perceived behavioral control significantly affected the consumers’ buying intention of energy-efficient home appliances (EEHA). The result revealed a significant relationship between environmental concern, environmental knowledge, subjective norms, eco-labeling, and attitude towards buying. It also confirmed that the green self-identity moderates the existent relationship between the attitude and buying intention of energy-efficient home appliances, while environmental knowledge does not. The research advances numerous policy suggestions to managers or marketers, as well as future research directions.
format	article
author	Ya Li Abu Bakkar Siddik Mohammad Masukujjaman Xiujian Wei
author_facet	Ya Li Abu Bakkar Siddik Mohammad Masukujjaman Xiujian Wei
author_sort	Ya Li
title	Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity
title_short	Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity
title_full	Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity
title_fullStr	Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity
title_full_unstemmed	Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity
title_sort	bridging green gaps: the buying intention of energy efficient home appliances and moderation of green self-identity
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/5043fcd56ce64ba6bed4500991767895
work_keys_str_mv	AT yali bridginggreengapsthebuyingintentionofenergyefficienthomeappliancesandmoderationofgreenselfidentity AT abubakkarsiddik bridginggreengapsthebuyingintentionofenergyefficienthomeappliancesandmoderationofgreenselfidentity AT mohammadmasukujjaman bridginggreengapsthebuyingintentionofenergyefficienthomeappliancesandmoderationofgreenselfidentity AT xiujianwei bridginggreengapsthebuyingintentionofenergyefficienthomeappliancesandmoderationofgreenselfidentity
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Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity

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