The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic

This article identifies the influence of logistics service quality in Indonesia on customer satisfaction and loyalty during the COVID-19 pandemic and customer trust as a moderating variable. In this study, the service quality consists of three variables: the quality of staff service, quality of oper...

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Autores principales: Dian Palupi Restuputri, Tri Ratna Indriani, Ilyas Masudin
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Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/5078dce0ceac46d0a03ac29c434d9c78
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spelling oai:doaj.org-article:5078dce0ceac46d0a03ac29c434d9c782021-12-02T13:32:16ZThe effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic2331-197510.1080/23311975.2021.1906492https://doaj.org/article/5078dce0ceac46d0a03ac29c434d9c782021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1906492https://doaj.org/toc/2331-1975This article identifies the influence of logistics service quality in Indonesia on customer satisfaction and loyalty during the COVID-19 pandemic and customer trust as a moderating variable. In this study, the service quality consists of three variables: the quality of staff service, quality of operational service, and technical service quality. In this study, a conceptual model was generated by providing four other variables: customer satisfaction, customer trust, customer loyalty, and customer commitment. The 300 respondents were selected to fill out the formal questionnaire, while 30 respondents were as a trial for the formal questionnaire. The questionnaire trial analysis was assisted by SPSS 23, while the formal questionnaire analysis was carried out with SmartPLS 3.0. This study resulted in four hypotheses accepted from the ten proposed hypotheses. The results show that the quality of staff service and technical service quality significantly affects customer satisfaction. It is also found that customer satisfaction and customer trust have a significant effect on customer loyalty. The use of Kansei in this study will provide a different perspective to describe customer services during the COVID-19 pandemic.Dian Palupi RestuputriTri Ratna IndrianiIlyas MasudinTaylor & Francis Grouparticlelogistics services qualitycovid-19 pandemickansei engineeringcustomer trustcustomer loyaltycustomer satisfactionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic logistics services quality
covid-19 pandemic
kansei engineering
customer trust
customer loyalty
customer satisfaction
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle logistics services quality
covid-19 pandemic
kansei engineering
customer trust
customer loyalty
customer satisfaction
Business
HF5001-6182
Management. Industrial management
HD28-70
Dian Palupi Restuputri
Tri Ratna Indriani
Ilyas Masudin
The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic
description This article identifies the influence of logistics service quality in Indonesia on customer satisfaction and loyalty during the COVID-19 pandemic and customer trust as a moderating variable. In this study, the service quality consists of three variables: the quality of staff service, quality of operational service, and technical service quality. In this study, a conceptual model was generated by providing four other variables: customer satisfaction, customer trust, customer loyalty, and customer commitment. The 300 respondents were selected to fill out the formal questionnaire, while 30 respondents were as a trial for the formal questionnaire. The questionnaire trial analysis was assisted by SPSS 23, while the formal questionnaire analysis was carried out with SmartPLS 3.0. This study resulted in four hypotheses accepted from the ten proposed hypotheses. The results show that the quality of staff service and technical service quality significantly affects customer satisfaction. It is also found that customer satisfaction and customer trust have a significant effect on customer loyalty. The use of Kansei in this study will provide a different perspective to describe customer services during the COVID-19 pandemic.
format article
author Dian Palupi Restuputri
Tri Ratna Indriani
Ilyas Masudin
author_facet Dian Palupi Restuputri
Tri Ratna Indriani
Ilyas Masudin
author_sort Dian Palupi Restuputri
title The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic
title_short The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic
title_full The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic
title_fullStr The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic
title_full_unstemmed The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic
title_sort effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the covid-19 pandemic
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/5078dce0ceac46d0a03ac29c434d9c78
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