Employer branding y propuesta de valor al empleado en códigos éticos: estudio de caso
La propuesta de valor para el empleado (pve; en inglés Employee Value Proposition o evp) ha adquirido en el área de dirección de personas una importancia inusitada en el contexto empresarial actual. Las estrategias de imagen de marca como buen lugar para trabajar están multiplicando sus acciones de...
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Main Authors: | Javier L. Crespo, Joan-Francesc Fondevila-Gascón, Joaquín Marqués-Pascual |
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Format: | article |
Language: | EN ES FR PT |
Published: |
Universidad Nacional de Colombia
2021
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Online Access: | https://doaj.org/article/509e31399f7744c6a12f727b090b88d9 |
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