Research on the Influencing Factors of Users' Purchasing Behavior of Live Broadcast E-commerce

[Purpose/significance] The research on the users’ purchasing behavior of live broadcast E-commerce is of great significance for the development of live broadcast E-commerce, which is conducive to the targeted adjustment and improvement of live broadcast strategy. [Method/process] This paper studies...

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Autores principales: Huang Wei, Wang Shanshan, Dai Xinyu
Formato: article
Lenguaje:ZH
Publicado: LIS Press 2021
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Z
Acceso en línea:https://doaj.org/article/511b333eab9340bbb516eec0248d4db0
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