Research on the Influencing Factors of Users' Purchasing Behavior of Live Broadcast E-commerce
[Purpose/significance] The research on the users’ purchasing behavior of live broadcast E-commerce is of great significance for the development of live broadcast E-commerce, which is conducive to the targeted adjustment and improvement of live broadcast strategy. [Method/process] This paper studies...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | ZH |
| Publicado: |
LIS Press
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/511b333eab9340bbb516eec0248d4db0 |
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