CUSTEQUITY scale: Measurement and validation in Indian banking sector
Purpose: This paper seeks to further the understanding of the domain of the customer equity construct, in developing country context. Building on their framework, a modified and extended construct (CUSTEQUITY), using systematic scale development procedure, is established with nomological evidence of...
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Formato: | article |
Lenguaje: | EN |
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Taylor & Francis Group
2017
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Materias: | |
Acceso en línea: | https://doaj.org/article/51bc77ee9b7c45cfb55ff14b3082a20b |
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