CUSTEQUITY scale: Measurement and validation in Indian banking sector

Purpose: This paper seeks to further the understanding of the domain of the customer equity construct, in developing country context. Building on their framework, a modified and extended construct (CUSTEQUITY), using systematic scale development procedure, is established with nomological evidence of...

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Autores principales: Hardeep Chahal, Renu Bala
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2017
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Acceso en línea:https://doaj.org/article/51bc77ee9b7c45cfb55ff14b3082a20b
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