Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry
Objective With the emergence of private banks in the Iranian banking system during the last decade, there is an intense competition for monetary resources in the country's financial markets. In the meantime, state banks have also struggled to attract and retain customers. The emergence of compe...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | FA |
| Publié: |
University of Tehran
2021
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| Accès en ligne: | https://doaj.org/article/5216d192a3ca475ea274ec8b57117219 |
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