Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry

Objective With the emergence of private banks in the Iranian banking system during the last decade, there is an intense competition for monetary resources in the country's financial markets. In the meantime, state banks have also struggled to attract and retain customers. The emergence of compe...

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Autores principales: Saba Heydari, Fariz TaheriKia, Niloofar ImanKhan
Formato: article
Lenguaje:FA
Publicado: University of Tehran 2021
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Acceso en línea:https://doaj.org/article/5216d192a3ca475ea274ec8b57117219
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