Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction

Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects...

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Autores principales: Sri Hartini, S. Nurul Hidayati
Formato: article
Lenguaje:EN
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Publicado: Universitas Proklamasi 45 Yogyakarta 2021
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Acceso en línea:https://doaj.org/article/523df5c402f346fb84f8e187ad964877
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