Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction

Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects...

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Autores principales:	Sri Hartini, S. Nurul Hidayati
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Proklamasi 45 Yogyakarta 2021
Materias:	webrooming confident smart shopping feeling user-generated content search process satisfaction Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/523df5c402f346fb84f8e187ad964877
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spelling	oai:doaj.org-article:523df5c402f346fb84f8e187ad9648772021-11-13T12:10:27ZPengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction2089-550X2527-663810.30588/jmp.v11i1.881https://doaj.org/article/523df5c402f346fb84f8e187ad9648772021-10-01T00:00:00Zhttps://ejournal.up45.ac.id/index.php/maksipreneur/article/view/881https://doaj.org/toc/2089-550Xhttps://doaj.org/toc/2527-6638Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects consumers’ experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, user-generated content, and search process satisfaction in the beauty industry. The population in this study were all the beauty industry consumers who experience webrooming in the shopping process. The total sample used in this study was 166 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence, smart shopping feeling, user-generated content. Both factors, confidence and smart shopping feeling subsequently significant and have a positive effect on search process satisfaction.Sri HartiniS. Nurul HidayatiUniversitas Proklamasi 45 Yogyakartaarticlewebroomingconfidentsmart shopping feelinguser-generated contentsearch process satisfactionBusinessHF5001-6182Management. Industrial managementHD28-70ENIDJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 11, Iss 1, Pp 157-176 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	webrooming confident smart shopping feeling user-generated content search process satisfaction Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	webrooming confident smart shopping feeling user-generated content search process satisfaction Business HF5001-6182 Management. Industrial management HD28-70 Sri Hartini S. Nurul Hidayati Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
description	Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects consumers’ experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, user-generated content, and search process satisfaction in the beauty industry. The population in this study were all the beauty industry consumers who experience webrooming in the shopping process. The total sample used in this study was 166 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence, smart shopping feeling, user-generated content. Both factors, confidence and smart shopping feeling subsequently significant and have a positive effect on search process satisfaction.
format	article
author	Sri Hartini S. Nurul Hidayati
author_facet	Sri Hartini S. Nurul Hidayati
author_sort	Sri Hartini
title	Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
title_short	Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
title_full	Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
title_fullStr	Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
title_full_unstemmed	Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
title_sort	pengaruh webrooming terhadap confident, smart shopping feeling, user-generated content, dan search process satisfaction
publisher	Universitas Proklamasi 45 Yogyakarta
publishDate	2021
url	https://doaj.org/article/523df5c402f346fb84f8e187ad964877
work_keys_str_mv	AT srihartini pengaruhwebroomingterhadapconfidentsmartshoppingfeelingusergeneratedcontentdansearchprocesssatisfaction AT snurulhidayati pengaruhwebroomingterhadapconfidentsmartshoppingfeelingusergeneratedcontentdansearchprocesssatisfaction
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Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction

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