A Design Management Framework for the Fashion Industry

Organizations have been demonstrating an interest to invest in design, perceiving it as a strategic element to obtain competitive advantage. Design must become an integral part of the corporate objectives, permeating all levels of corporate activities. For this reason, this paper aims to propose a f...

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Auteurs principaux: Cláudia de Souza Libanio, Fernando Goncalves Amaral
Format: article
Langue:EN
PT
Publié: FUCAPE Business School 2017
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Accès en ligne:https://doaj.org/article/525380be0a274d90a978e211b2da3106
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