A Design Management Framework for the Fashion Industry
Organizations have been demonstrating an interest to invest in design, perceiving it as a strategic element to obtain competitive advantage. Design must become an integral part of the corporate objectives, permeating all levels of corporate activities. For this reason, this paper aims to propose a f...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN PT |
| Publié: |
FUCAPE Business School
2017
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/525380be0a274d90a978e211b2da3106 |
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