A Design Management Framework for the Fashion Industry

Organizations have been demonstrating an interest to invest in design, perceiving it as a strategic element to obtain competitive advantage. Design must become an integral part of the corporate objectives, permeating all levels of corporate activities. For this reason, this paper aims to propose a f...

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Autores principales:	Cláudia de Souza Libanio, Fernando Goncalves Amaral
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2017
Materias:	design management competences framework apparel industry Business HF5001-6182
Acceso en línea:	https://doaj.org/article/525380be0a274d90a978e211b2da3106
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id	oai:doaj.org-article:525380be0a274d90a978e211b2da3106
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spelling	oai:doaj.org-article:525380be0a274d90a978e211b2da31062021-11-11T15:48:07ZA Design Management Framework for the Fashion Industry1807-734Xhttps://doaj.org/article/525380be0a274d90a978e211b2da31062017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123049109001https://doaj.org/toc/1807-734XOrganizations have been demonstrating an interest to invest in design, perceiving it as a strategic element to obtain competitive advantage. Design must become an integral part of the corporate objectives, permeating all levels of corporate activities. For this reason, this paper aims to propose a framework based on concepts of competences by checking and assessing their applicability in design management in the apparel industry. This study included conducting a literature research, through the development of a systematic literature review as well as an exploratory study with a qualitative approach, through the use of in-depth interviews. This proposed framework was then exposed to the evaluation of specialists. After this assessment, adjustments were suggested, resulting in the final proposal of the framework for training and integration of individuals and teams in design management for companies in the apparel industry, supported by the concepts of competence. This framework identifies phases and design professional activities that are crucial for the occurrence of design management and are related to product development process, articulating the organizational strategies and the market research. By using the framework, we expect design to affect all organization levels, being present in the stages of the development process in a collection.Cláudia de Souza LibanioFernando Goncalves AmaralFUCAPE Business Schoolarticledesign managementcompetencesframeworkapparel industryBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 14, Iss 1, Pp 1-20 (2017)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	design management competences framework apparel industry Business HF5001-6182
spellingShingle	design management competences framework apparel industry Business HF5001-6182 Cláudia de Souza Libanio Fernando Goncalves Amaral A Design Management Framework for the Fashion Industry
description	Organizations have been demonstrating an interest to invest in design, perceiving it as a strategic element to obtain competitive advantage. Design must become an integral part of the corporate objectives, permeating all levels of corporate activities. For this reason, this paper aims to propose a framework based on concepts of competences by checking and assessing their applicability in design management in the apparel industry. This study included conducting a literature research, through the development of a systematic literature review as well as an exploratory study with a qualitative approach, through the use of in-depth interviews. This proposed framework was then exposed to the evaluation of specialists. After this assessment, adjustments were suggested, resulting in the final proposal of the framework for training and integration of individuals and teams in design management for companies in the apparel industry, supported by the concepts of competence. This framework identifies phases and design professional activities that are crucial for the occurrence of design management and are related to product development process, articulating the organizational strategies and the market research. By using the framework, we expect design to affect all organization levels, being present in the stages of the development process in a collection.
format	article
author	Cláudia de Souza Libanio Fernando Goncalves Amaral
author_facet	Cláudia de Souza Libanio Fernando Goncalves Amaral
author_sort	Cláudia de Souza Libanio
title	A Design Management Framework for the Fashion Industry
title_short	A Design Management Framework for the Fashion Industry
title_full	A Design Management Framework for the Fashion Industry
title_fullStr	A Design Management Framework for the Fashion Industry
title_full_unstemmed	A Design Management Framework for the Fashion Industry
title_sort	design management framework for the fashion industry
publisher	FUCAPE Business School
publishDate	2017
url	https://doaj.org/article/525380be0a274d90a978e211b2da3106
work_keys_str_mv	AT claudiadesouzalibanio adesignmanagementframeworkforthefashionindustry AT fernandogoncalvesamaral adesignmanagementframeworkforthefashionindustry AT claudiadesouzalibanio designmanagementframeworkforthefashionindustry AT fernandogoncalvesamaral designmanagementframeworkforthefashionindustry
_version_	1718433887374278656

A Design Management Framework for the Fashion Industry

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