Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences

The category of "soft power" suggested by Joseph Nye in early 1990s is analyzed in the paper as one of realization of tactile metaphor. Highlighted are those cognitive semantic peculiarities of this metaphor which contribute to its wide popularity and, at the same time, produce prerequisit...

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Autor principal:	P. Parshin
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2014
Materias:	«мягкая сила» «жёсткая сила» «умная сила» «парадокс ная» tactile metaphor joseph s. nye jr “soft power” “hard power” “smart power” representational power technological and resource understanding of “soft power” nation branding communicative technologies soft/hard scale nye paradox International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/532af12d1cdb4ccfad73334ee56024b0
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id	oai:doaj.org-article:532af12d1cdb4ccfad73334ee56024b0
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spelling	oai:doaj.org-article:532af12d1cdb4ccfad73334ee56024b02021-11-23T14:50:56ZTwo Understandings of "Soft Power": Prerequisites, Correlates and Consequences2071-81602541-909910.24833/2071-8160-2014-2-35-14-21https://doaj.org/article/532af12d1cdb4ccfad73334ee56024b02014-04-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/58https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099The category of "soft power" suggested by Joseph Nye in early 1990s is analyzed in the paper as one of realization of tactile metaphor. Highlighted are those cognitive semantic peculiarities of this metaphor which contribute to its wide popularity and, at the same time, produce prerequisites for two dramatically different understandings of "soft power". According to technological understanding, "soft power" is an instrument or, broader, a technology, especially a communicative one, applied in world politics in such a way as to minimize damage caused to the object of power exertion in comparison to other, "hard power" instruments. In accordance with resource understanding, "soft power" is peculiar to influence exerted by an actor due to his/her/its attractiveness and shared values. The author analyses political and ideological correlates of these two understandings and relates them to different traditions in the study of country image and reputation, namely international relations theory and nation branding.. Analyzed are also the most topical disagreements about the "soft power" in the discourse of world politics.P. ParshinMGIMO University Pressarticle«мягкая сила»«жёсткая сила»«умная сила»«парадокс ная»tactile metaphorjoseph s. nye jr“soft power” “hard power”“smart power”representational powertechnological and resource understanding of “soft power”nation brandingcommunicative technologiessoft/hard scalenye paradoxInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 2(35), Pp 14-21 (2014)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	«мягкая сила» «жёсткая сила» «умная сила» «парадокс ная» tactile metaphor joseph s. nye jr “soft power” “hard power” “smart power” representational power technological and resource understanding of “soft power” nation branding communicative technologies soft/hard scale nye paradox International relations JZ2-6530
spellingShingle	«мягкая сила» «жёсткая сила» «умная сила» «парадокс ная» tactile metaphor joseph s. nye jr “soft power” “hard power” “smart power” representational power technological and resource understanding of “soft power” nation branding communicative technologies soft/hard scale nye paradox International relations JZ2-6530 P. Parshin Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
description	The category of "soft power" suggested by Joseph Nye in early 1990s is analyzed in the paper as one of realization of tactile metaphor. Highlighted are those cognitive semantic peculiarities of this metaphor which contribute to its wide popularity and, at the same time, produce prerequisites for two dramatically different understandings of "soft power". According to technological understanding, "soft power" is an instrument or, broader, a technology, especially a communicative one, applied in world politics in such a way as to minimize damage caused to the object of power exertion in comparison to other, "hard power" instruments. In accordance with resource understanding, "soft power" is peculiar to influence exerted by an actor due to his/her/its attractiveness and shared values. The author analyses political and ideological correlates of these two understandings and relates them to different traditions in the study of country image and reputation, namely international relations theory and nation branding.. Analyzed are also the most topical disagreements about the "soft power" in the discourse of world politics.
format	article
author	P. Parshin
author_facet	P. Parshin
author_sort	P. Parshin
title	Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
title_short	Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
title_full	Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
title_fullStr	Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
title_full_unstemmed	Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
title_sort	two understandings of "soft power": prerequisites, correlates and consequences
publisher	MGIMO University Press
publishDate	2014
url	https://doaj.org/article/532af12d1cdb4ccfad73334ee56024b0
work_keys_str_mv	AT pparshin twounderstandingsofsoftpowerprerequisitescorrelatesandconsequences
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Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences

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