The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value, social in...

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Autores principales: Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Miao Miao, Mishal Hasnain Naqvi
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/53ddc9465fcc4687a7dfc5475ea2f059
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