The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value, social in...

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Autores principales:	Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Miao Miao, Mishal Hasnain Naqvi
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	sustainable user generated content social influence process uses and gratification theory online technologies trust instagram attitude sustainable intention to use sns social media communication and interaction Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/53ddc9465fcc4687a7dfc5475ea2f059
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:53ddc9465fcc4687a7dfc5475ea2f0592021-12-02T14:41:51ZThe effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan2331-197510.1080/23311975.2020.1723825https://doaj.org/article/53ddc9465fcc4687a7dfc5475ea2f0592020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1723825https://doaj.org/toc/2331-1975The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value, social influence, process of compliance, internalization, identification, and trust to investigate the sustainability of intentions to use SNS. This study also focused on the mediating effect of the relationship between trust and intentions to use SNS through users’ attitudes which were significantly correlated with positive responses towards intention. Responses were gathered through a questionnaire survey, and PLS-SEM was used for the analysis of data. Seven out of eight hypotheses were supported and meaningful information was obtained in this study, which operators and designers can use as a guide for the development of sustainable SNS.Muhammad Hasnain Abbas NaqviYushi JiangMiao MiaoMishal Hasnain NaqviTaylor & Francis Grouparticlesustainable user generated contentsocial influence processuses and gratification theoryonline technologiestrustinstagramattitudesustainable intention to use snssocial media communication and interactionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	sustainable user generated content social influence process uses and gratification theory online technologies trust instagram attitude sustainable intention to use sns social media communication and interaction Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	sustainable user generated content social influence process uses and gratification theory online technologies trust instagram attitude sustainable intention to use sns social media communication and interaction Business HF5001-6182 Management. Industrial management HD28-70 Muhammad Hasnain Abbas Naqvi Yushi Jiang Miao Miao Mishal Hasnain Naqvi The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
description	The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value, social influence, process of compliance, internalization, identification, and trust to investigate the sustainability of intentions to use SNS. This study also focused on the mediating effect of the relationship between trust and intentions to use SNS through users’ attitudes which were significantly correlated with positive responses towards intention. Responses were gathered through a questionnaire survey, and PLS-SEM was used for the analysis of data. Seven out of eight hypotheses were supported and meaningful information was obtained in this study, which operators and designers can use as a guide for the development of sustainable SNS.
format	article
author	Muhammad Hasnain Abbas Naqvi Yushi Jiang Miao Miao Mishal Hasnain Naqvi
author_facet	Muhammad Hasnain Abbas Naqvi Yushi Jiang Miao Miao Mishal Hasnain Naqvi
author_sort	Muhammad Hasnain Abbas Naqvi
title	The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
title_short	The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
title_full	The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
title_fullStr	The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
title_full_unstemmed	The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
title_sort	effect of social influence, trust, and entertainment value on social media use: evidence from pakistan
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/53ddc9465fcc4687a7dfc5475ea2f059
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The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

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