Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts in...

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Autor principal: Jose Andres Areiza-Padilla
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/551a48a9410a41878a52dc5411b6ce50
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