Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts in...

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Autor principal:	Jose Andres Areiza-Padilla
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	consumer animosity conservatism national identity ethnocentrism image latin america Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/551a48a9410a41878a52dc5411b6ce50
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spelling	oai:doaj.org-article:551a48a9410a41878a52dc5411b6ce502021-12-02T18:31:57ZDecreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean2331-197510.1080/23311975.2021.1911344https://doaj.org/article/551a48a9410a41878a52dc5411b6ce502021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1911344https://doaj.org/toc/2331-1975Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts in Latin America and the Caribbean are often overlooked in the academic literature, which focuses on studying the major Western economies and the great Asian tigers, given their political, economic and military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to contribute to the scarce literature on consumer animosity in Latin America, through a current conflict between two South American countries, such as Colombia and Venezuela. The data processed through the PLS, allow us to demonstrate how the Colombian consumer, although he may have animosity towards Venezuela, has a positive image of the fast-food restaurants of Venezuelan origin in Colombia. In this way, this study shows that consumer animosity is not widespread, but must be studied specifically for each type of product, service, or brand.Jose Andres Areiza-PadillaTaylor & Francis Grouparticleconsumer animosityconservatismnational identityethnocentrismimagelatin americaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer animosity conservatism national identity ethnocentrism image latin america Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	consumer animosity conservatism national identity ethnocentrism image latin america Business HF5001-6182 Management. Industrial management HD28-70 Jose Andres Areiza-Padilla Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
description	Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts in Latin America and the Caribbean are often overlooked in the academic literature, which focuses on studying the major Western economies and the great Asian tigers, given their political, economic and military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to contribute to the scarce literature on consumer animosity in Latin America, through a current conflict between two South American countries, such as Colombia and Venezuela. The data processed through the PLS, allow us to demonstrate how the Colombian consumer, although he may have animosity towards Venezuela, has a positive image of the fast-food restaurants of Venezuelan origin in Colombia. In this way, this study shows that consumer animosity is not widespread, but must be studied specifically for each type of product, service, or brand.
format	article
author	Jose Andres Areiza-Padilla
author_facet	Jose Andres Areiza-Padilla
author_sort	Jose Andres Areiza-Padilla
title	Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
title_short	Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
title_full	Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
title_fullStr	Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
title_full_unstemmed	Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
title_sort	decreasing consumer animosity: the relationship between fast food businesses and social conflicts in latin america and the caribbean
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/551a48a9410a41878a52dc5411b6ce50
work_keys_str_mv	AT joseandresareizapadilla decreasingconsumeranimositytherelationshipbetweenfastfoodbusinessesandsocialconflictsinlatinamericaandthecaribbean
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Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean

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