GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY

The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: A. V. Milekhin, A. V. Sidorina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
Materias:
Acceso en línea:https://doaj.org/article/562473826b11428790fdabe45a542ff1
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!