GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY

The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world...

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Autores principales:	A. V. Milekhin, A. V. Sidorina
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2021
Materias:	features of generation generation x generation y generation z generational classifier generational group russian approach segmentation the values of the generations Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/562473826b11428790fdabe45a542ff1
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id	oai:doaj.org-article:562473826b11428790fdabe45a542ff1
record_format	dspace
spelling	oai:doaj.org-article:562473826b11428790fdabe45a542ff12021-12-03T07:43:35ZGENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY1816-42772686-841510.26425/1816-4277-2021-1-156-163https://doaj.org/article/562473826b11428790fdabe45a542ff12021-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2640https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology.A. V. MilekhinA. V. SidorinaPublishing House of the State University of Managementarticlefeatures of generationgeneration xgeneration ygeneration zgenerational classifiergenerational grouprussian approachsegmentationthe values of the generationsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 156-163 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	features of generation generation x generation y generation z generational classifier generational group russian approach segmentation the values of the generations Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	features of generation generation x generation y generation z generational classifier generational group russian approach segmentation the values of the generations Sociology (General) HM401-1281 Economics as a science HB71-74 A. V. Milekhin A. V. Sidorina GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
description	The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology.
format	article
author	A. V. Milekhin A. V. Sidorina
author_facet	A. V. Milekhin A. V. Sidorina
author_sort	A. V. Milekhin
title	GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
title_short	GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
title_full	GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
title_fullStr	GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
title_full_unstemmed	GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
title_sort	generational classifier of modern russian society
publisher	Publishing House of the State University of Management
publishDate	2021
url	https://doaj.org/article/562473826b11428790fdabe45a542ff1
work_keys_str_mv	AT avmilekhin generationalclassifierofmodernrussiansociety AT avsidorina generationalclassifierofmodernrussiansociety
_version_	1718373449067397120

GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY

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