IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS

The main purpose of this article is to provide basic elements that characterize impulse buying. Despite the importance of researchs on impulsive purchasing behavior, problems of conceptual clarification persist. After a presentation of previous works that were interested in its d...

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Autor principal: EL BADAOUI RABIE
Formato: article
Lenguaje:EN
FR
Publicado: Université Mohammed V de Rabat 2020
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Acceso en línea:https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22082
https://doaj.org/article/5665fc5ee9074df082ff510a18b2e1b5
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