IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS

The main purpose of this article is to provide basic elements that characterize impulse buying. Despite the importance of researchs on impulsive purchasing behavior, problems of conceptual clarification persist. After a presentation of previous works that were interested in its d...

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Autor principal:	EL BADAOUI RABIE
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2020
Materias:	impulse buying retail emotions Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22082 https://doaj.org/article/5665fc5ee9074df082ff510a18b2e1b5
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spelling	oai:doaj.org-article:5665fc5ee9074df082ff510a18b2e1b52021-11-22T11:02:12ZIMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMShttps://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.220822028-51752458-665Xhttps://doaj.org/article/5665fc5ee9074df082ff510a18b2e1b52020-12-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/22082/11872https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XThe main purpose of this article is to provide basic elements that characterize impulse buying. Despite the importance of researchs on impulsive purchasing behavior, problems of conceptual clarification persist. After a presentation of previous works that were interested in its definition, we will highlight the specific properties of impulse buying that could be able to clarify this concept and make it easier to measure.Thereby, the purpose pf this article is to present all of the approaches that have examined the study of impulsive purchasing behavior. In this sense, particular attention will be paid to the emotinal approach which brings more complementarity with other currents. Our orientation towards the emotional flow of consumer behavior will lead us to treat purchasing as an experience. Of course, the point of sale visit is primarily an experience because of the hedonic benefits it provides. Today’s retail outlets have become an attraction for the pursuit of hedonic gratification and pleasure. Thus, concepts such as purchasing experience, symbolism, subjectivity and hedonism will be the leitmotifs of this article. The main objective of this work will therefore be: the delineation of the concept of impulsive buying through the presentation of a conceptual framework to highlight the evolution of the study of impulsive buyingEL BADAOUI RABIEUniversité Mohammed V de Rabatarticleimpulse buyingretailemotionsManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 2, Pp 1-21 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	impulse buying retail emotions Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	impulse buying retail emotions Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 EL BADAOUI RABIE IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
description	The main purpose of this article is to provide basic elements that characterize impulse buying. Despite the importance of researchs on impulsive purchasing behavior, problems of conceptual clarification persist. After a presentation of previous works that were interested in its definition, we will highlight the specific properties of impulse buying that could be able to clarify this concept and make it easier to measure.Thereby, the purpose pf this article is to present all of the approaches that have examined the study of impulsive purchasing behavior. In this sense, particular attention will be paid to the emotinal approach which brings more complementarity with other currents. Our orientation towards the emotional flow of consumer behavior will lead us to treat purchasing as an experience. Of course, the point of sale visit is primarily an experience because of the hedonic benefits it provides. Today’s retail outlets have become an attraction for the pursuit of hedonic gratification and pleasure. Thus, concepts such as purchasing experience, symbolism, subjectivity and hedonism will be the leitmotifs of this article. The main objective of this work will therefore be: the delineation of the concept of impulsive buying through the presentation of a conceptual framework to highlight the evolution of the study of impulsive buying
format	article
author	EL BADAOUI RABIE
author_facet	EL BADAOUI RABIE
author_sort	EL BADAOUI RABIE
title	IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
title_short	IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
title_full	IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
title_fullStr	IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
title_full_unstemmed	IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
title_sort	impulsive purchase experience: conceptual clarification and measurement problems
publisher	Université Mohammed V de Rabat
publishDate	2020
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22082 https://doaj.org/article/5665fc5ee9074df082ff510a18b2e1b5
work_keys_str_mv	AT elbadaouirabie impulsivepurchaseexperienceconceptualclarificationandmeasurementproblems
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IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS

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