Perceived service recovery justice and customer re-patronage intentions: Sequential mediation
The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage intentions....
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Taylor & Francis Group
2021
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oai:doaj.org-article:57b02b5b19674c7e96bf695591eed73b2021-12-02T16:42:21ZPerceived service recovery justice and customer re-patronage intentions: Sequential mediation2331-197510.1080/23311975.2021.1938352https://doaj.org/article/57b02b5b19674c7e96bf695591eed73b2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1938352https://doaj.org/toc/2331-1975The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage intentions. Data from 300 respondents (car insurance in Punjab, Pakistan) were analyzed using Structural Equation Modelling (PLS-SEM). The findings indicate that perceived service recovery justice (PSRJ) significantly predicts recovery satisfaction, customer affection and re-patronage intentions, and customer re-patronage intentions can be engendered through customer justice perception, positive appraisal of recovery satisfaction and customer affection. Recovery satisfaction and customer affection also indirectly explain the effect of PSRJ on re-patronage intentions (sequential mediation). Such findings have implications to theory and practice as it proposes and tested a new link between recovery satisfaction and customer affection. This research contributes to practice by providing strategies for effective service recovery and ultimately generates re-patronage intentions.Muhammad Asghar AliDing Hooi TingMuhammad Ahmad-ur-RehmanAmir Zaib AbbasiZahid HussainTaylor & Francis Grouparticleperceived service recovery justiceaffectionrecovery satisfactionre-patronage intentionssequential mediationBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021) |
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DOAJ |
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topic |
perceived service recovery justice affection recovery satisfaction re-patronage intentions sequential mediation Business HF5001-6182 Management. Industrial management HD28-70 |
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perceived service recovery justice affection recovery satisfaction re-patronage intentions sequential mediation Business HF5001-6182 Management. Industrial management HD28-70 Muhammad Asghar Ali Ding Hooi Ting Muhammad Ahmad-ur-Rehman Amir Zaib Abbasi Zahid Hussain Perceived service recovery justice and customer re-patronage intentions: Sequential mediation |
description |
The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage intentions. Data from 300 respondents (car insurance in Punjab, Pakistan) were analyzed using Structural Equation Modelling (PLS-SEM). The findings indicate that perceived service recovery justice (PSRJ) significantly predicts recovery satisfaction, customer affection and re-patronage intentions, and customer re-patronage intentions can be engendered through customer justice perception, positive appraisal of recovery satisfaction and customer affection. Recovery satisfaction and customer affection also indirectly explain the effect of PSRJ on re-patronage intentions (sequential mediation). Such findings have implications to theory and practice as it proposes and tested a new link between recovery satisfaction and customer affection. This research contributes to practice by providing strategies for effective service recovery and ultimately generates re-patronage intentions. |
format |
article |
author |
Muhammad Asghar Ali Ding Hooi Ting Muhammad Ahmad-ur-Rehman Amir Zaib Abbasi Zahid Hussain |
author_facet |
Muhammad Asghar Ali Ding Hooi Ting Muhammad Ahmad-ur-Rehman Amir Zaib Abbasi Zahid Hussain |
author_sort |
Muhammad Asghar Ali |
title |
Perceived service recovery justice and customer re-patronage intentions: Sequential mediation |
title_short |
Perceived service recovery justice and customer re-patronage intentions: Sequential mediation |
title_full |
Perceived service recovery justice and customer re-patronage intentions: Sequential mediation |
title_fullStr |
Perceived service recovery justice and customer re-patronage intentions: Sequential mediation |
title_full_unstemmed |
Perceived service recovery justice and customer re-patronage intentions: Sequential mediation |
title_sort |
perceived service recovery justice and customer re-patronage intentions: sequential mediation |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/57b02b5b19674c7e96bf695591eed73b |
work_keys_str_mv |
AT muhammadasgharali perceivedservicerecoveryjusticeandcustomerrepatronageintentionssequentialmediation AT dinghooiting perceivedservicerecoveryjusticeandcustomerrepatronageintentionssequentialmediation AT muhammadahmadurrehman perceivedservicerecoveryjusticeandcustomerrepatronageintentionssequentialmediation AT amirzaibabbasi perceivedservicerecoveryjusticeandcustomerrepatronageintentionssequentialmediation AT zahidhussain perceivedservicerecoveryjusticeandcustomerrepatronageintentionssequentialmediation |
_version_ |
1718383515942256640 |