The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model

With the rapid growth and intense competition of the mobile commerce market, mobile vendors consider retaining current users and facilitating them to continue shopping as vital to sustain profitability and development. This study investigates the influence of trust and perceived usefulness on contin...

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Autores principales: Giang-Do Nguyen, Minh-Tri Ha
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/58a93fc957714e3fbd6dac4d4cd81513
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