The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model
With the rapid growth and intense competition of the mobile commerce market, mobile vendors consider retaining current users and facilitating them to continue shopping as vital to sustain profitability and development. This study investigates the influence of trust and perceived usefulness on contin...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2021
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/58a93fc957714e3fbd6dac4d4cd81513 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|