Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
The objective of this article is to analyze the contents and unconventional advertising narratives of the eight most important women in the world of fashion in Spain and Ecuador in relation to the number of followers and points of view, in order to identify the discursive and esthetic strategies and...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
SAGE Publishing
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/58dfea41e9744e3ca6380a7461a0997a |
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