REGIONAL MUSEUM BRAND AS ATTENDANCE FACTOR

The presence of a large number of concepts and theoretical approaches to brand assessment, coupled with the growing practical importance of brand management, taking into account the specifics of industries and areas of activity, leads to the development of special studies regarding museum brands. Th...

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Detalles Bibliográficos
Autor principal: Irina Viktorovna Marakulina
Formato: article
Lenguaje:EN
RU
Publicado: Science and Innovation Center Publishing House 2020
Materias:
Law
K
H
Acceso en línea:https://doaj.org/article/5a66b5580fba4829b27bae78079364b4
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