REGIONAL MUSEUM BRAND AS ATTENDANCE FACTOR
The presence of a large number of concepts and theoretical approaches to brand assessment, coupled with the growing practical importance of brand management, taking into account the specifics of industries and areas of activity, leads to the development of special studies regarding museum brands. Th...
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| Formato: | article |
| Lenguaje: | EN RU |
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Science and Innovation Center Publishing House
2020
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| Acceso en línea: | https://doaj.org/article/5a66b5580fba4829b27bae78079364b4 |
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