Education of values: Marketizing the aging population in urban China

In this article, I examine some of the marketing and sales strategies at Gardenview, a newly established eldercare company that ran a few residential eldercare facilities in Nanjing, China. There, like elsewhere in urban China, the projected aging demography was mobilized to push for an industrializ...

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Autor principal: Yifan Wang
Formato: article
Lenguaje:EN
Publicado: University Library System, University of Pittsburgh 2021
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Acceso en línea:https://doaj.org/article/5a793804c41946b78417259c6a2b807c
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