Predisposição para Formação de Capital Social entre Comerciantes dos Corredores Comerciais da Região Central do Município de São José dos Campos - SP

Cooperation, one element that results in the formation of social capital of an individual or group of individuals, is one of the variables of interference in local development process. The aim of this paper is to verify the disposition to perform actions of promotion and marketing communication in a...

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Auteurs principaux: Monica Franchi Carniello, Moacir José dos Santos
Format: article
Langue:PT
Publié: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2011
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Accès en ligne:https://doaj.org/article/5cc7b6f8f8e24374a091b39ac52af890
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