CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION

The metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of met...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	G. N. Ryazanova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	competitiveness consumer behavior management model management paradigm metamodern metamodern challenges metamodern organization signaling technologies transformation of business processes Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/5dc1b57234264de89eb9a4225cea51d4
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:5dc1b57234264de89eb9a4225cea51d4
record_format	dspace
spelling	oai:doaj.org-article:5dc1b57234264de89eb9a4225cea51d42021-12-03T07:43:34ZCONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION1816-42772686-841510.26425/1816-4277-2020-11-39-43https://doaj.org/article/5dc1b57234264de89eb9a4225cea51d42020-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2510https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of metamodern organizations. The author has reasoned proven the need to change the management paradigm of management of industrial enterprises and service sector. The paper highlights the main directions of increasing the competitiveness of the metamodern organization. The key element of the manager is the flexibility of managing business processes and their dynamic transformation. The article reveals the tools of signal technologies that form the possibility of meeting and creating the needs of a mono-economic agent. The paper presents a model for managing consumer behavior using modern digitalization technologies.G. N. RyazanovaPublishing House of the State University of Managementarticlecompetitivenessconsumer behaviormanagement modelmanagement paradigmmetamodernmetamodern challengesmetamodern organizationsignaling technologiestransformation of business processesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 11, Pp 39-43 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	competitiveness consumer behavior management model management paradigm metamodern metamodern challenges metamodern organization signaling technologies transformation of business processes Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	competitiveness consumer behavior management model management paradigm metamodern metamodern challenges metamodern organization signaling technologies transformation of business processes Sociology (General) HM401-1281 Economics as a science HB71-74 G. N. Ryazanova CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
description	The metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of metamodern organizations. The author has reasoned proven the need to change the management paradigm of management of industrial enterprises and service sector. The paper highlights the main directions of increasing the competitiveness of the metamodern organization. The key element of the manager is the flexibility of managing business processes and their dynamic transformation. The article reveals the tools of signal technologies that form the possibility of meeting and creating the needs of a mono-economic agent. The paper presents a model for managing consumer behavior using modern digitalization technologies.
format	article
author	G. N. Ryazanova
author_facet	G. N. Ryazanova
author_sort	G. N. Ryazanova
title	CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
title_short	CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
title_full	CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
title_fullStr	CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
title_full_unstemmed	CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
title_sort	consumer behavior management in a metamodern organization
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/5dc1b57234264de89eb9a4225cea51d4
work_keys_str_mv	AT gnryazanova consumerbehaviormanagementinametamodernorganization
_version_	1718373451256823808

CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION

Ejemplares similares