The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2017
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| Accès en ligne: | https://doaj.org/article/5e4093a2f8324482a9272d43bae91528 |
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