The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector

The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal...

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Autores principales:	Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento, Goulwen Le Bellego
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	corporate brand reputation brand attachment brand loyalty automotive industry Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/5e4093a2f8324482a9272d43bae91528
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spelling	oai:doaj.org-article:5e4093a2f8324482a9272d43bae915282021-12-02T14:35:47ZThe effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector2331-197510.1080/23311975.2017.1360031https://doaj.org/article/5e4093a2f8324482a9272d43bae915282017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1360031https://doaj.org/toc/2331-1975The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided.Sandra Maria Correia LoureiroEduardo Moraes SarmentoGoulwen Le BellegoTaylor & Francis Grouparticlecorporate brand reputationbrand attachmentbrand loyaltyautomotive industryBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	corporate brand reputation brand attachment brand loyalty automotive industry Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	corporate brand reputation brand attachment brand loyalty automotive industry Business HF5001-6182 Management. Industrial management HD28-70 Sandra Maria Correia Loureiro Eduardo Moraes Sarmento Goulwen Le Bellego The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
description	The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided.
format	article
author	Sandra Maria Correia Loureiro Eduardo Moraes Sarmento Goulwen Le Bellego
author_facet	Sandra Maria Correia Loureiro Eduardo Moraes Sarmento Goulwen Le Bellego
author_sort	Sandra Maria Correia Loureiro
title	The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
title_short	The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
title_full	The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
title_fullStr	The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
title_full_unstemmed	The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
title_sort	effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/5e4093a2f8324482a9272d43bae91528
work_keys_str_mv	AT sandramariacorreialoureiro theeffectofcorporatebrandreputationonbrandattachmentandbrandloyaltyautomobilesector AT eduardomoraessarmento theeffectofcorporatebrandreputationonbrandattachmentandbrandloyaltyautomobilesector AT goulwenlebellego theeffectofcorporatebrandreputationonbrandattachmentandbrandloyaltyautomobilesector AT sandramariacorreialoureiro effectofcorporatebrandreputationonbrandattachmentandbrandloyaltyautomobilesector AT eduardomoraessarmento effectofcorporatebrandreputationonbrandattachmentandbrandloyaltyautomobilesector AT goulwenlebellego effectofcorporatebrandreputationonbrandattachmentandbrandloyaltyautomobilesector
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The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector

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