FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS

The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...

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Auteurs principaux: G. Kokldanova, E. Lubyanitskaya, A. Nevenchenkova, E. Saliy
Format: article
Langue:RU
Publié: Publishing House of the State University of Management 2016
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Accès en ligne:https://doaj.org/article/5e5d1e18172e4101827e759465d53433
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