The community in business: strategic relationship between companies and environment and marketing
Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the com...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | EN ES |
| Publicado: |
Universidad de San Buenaventura
2014
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/5ea232ff8c3740e88ab9da0c09a8b536 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|