The community in business: strategic relationship between companies and environment and marketing

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the com...

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Autor principal:	Fernando Juárez Acosta
Formato:	article
Lenguaje:	EN ES
Publicado:	Universidad de San Buenaventura 2014
Materias:	Psychology BF1-990
Acceso en línea:	https://doaj.org/article/5ea232ff8c3740e88ab9da0c09a8b536
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spelling	oai:doaj.org-article:5ea232ff8c3740e88ab9da0c09a8b5362021-11-25T02:22:30ZThe community in business: strategic relationship between companies and environment and marketing10.21500/20112084.6622011-20842011-7922https://doaj.org/article/5ea232ff8c3740e88ab9da0c09a8b5362014-01-01T00:00:00Zhttps://revistas.usb.edu.co/index.php/IJPR/article/view/662https://doaj.org/toc/2011-2084https://doaj.org/toc/2011-7922Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.Fernando Juárez AcostaUniversidad de San BuenaventuraarticlePsychologyBF1-990ENESInternational Journal of Psychological Research, Vol 7, Iss 1 (2014)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	Psychology BF1-990
spellingShingle	Psychology BF1-990 Fernando Juárez Acosta The community in business: strategic relationship between companies and environment and marketing
description	Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.
format	article
author	Fernando Juárez Acosta
author_facet	Fernando Juárez Acosta
author_sort	Fernando Juárez Acosta
title	The community in business: strategic relationship between companies and environment and marketing
title_short	The community in business: strategic relationship between companies and environment and marketing
title_full	The community in business: strategic relationship between companies and environment and marketing
title_fullStr	The community in business: strategic relationship between companies and environment and marketing
title_full_unstemmed	The community in business: strategic relationship between companies and environment and marketing
title_sort	community in business: strategic relationship between companies and environment and marketing
publisher	Universidad de San Buenaventura
publishDate	2014
url	https://doaj.org/article/5ea232ff8c3740e88ab9da0c09a8b536
work_keys_str_mv	AT fernandojuarezacosta thecommunityinbusinessstrategicrelationshipbetweencompaniesandenvironmentandmarketing AT fernandojuarezacosta communityinbusinessstrategicrelationshipbetweencompaniesandenvironmentandmarketing
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The community in business: strategic relationship between companies and environment and marketing

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