The community in business: strategic relationship between companies and environment and marketing

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the com...

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Autor principal: Fernando Juárez Acosta
Formato: article
Lenguaje:EN
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Publicado: Universidad de San Buenaventura 2014
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Acceso en línea:https://doaj.org/article/5ea232ff8c3740e88ab9da0c09a8b536
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