Silver bullet or millstone? A review of success factors for implementation of marketing automation
With a current market size of more than $11 billion, expected to double within 5 years, more businesses are expected to acquire, implement, and update marketing automation systems in the near future. However, for all the promises of profit and organisational revolution, there is already a gap betwee...
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| Formato: | article |
| Lenguaje: | EN |
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Taylor & Francis Group
2018
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| Acceso en línea: | https://doaj.org/article/5eb73cf6123e40d2bb0f43f11b1c0de7 |
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