THE EFFECT OF STRATEGIC LEADERSHIP FEATURES ON COMPETITIVE STRATEGIES IN LOGISTICS COMPANIES: AN APPLICATION IN KAYSERI

With globalization, strategic leadership is an important point in achieving competitive advantage in a changing and changing business environment. The rapid changes in the whole world reveal the result of reviewing the competitive strategies applied by enterprises. The marketing strategies applied b...

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Autores principales: Mualla AKÇADAĞ, Ebru AYKAN
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/605a1de1a6cb4c48847c6ef467300315
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