TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV

The concept of “blogger” as an integral and important part of “influence marketing”, as well as techniques and examples of competent work with the segment and advertising integration on the example of Russian blogger Dmitry “Goblin” Puchkov has been considered. The marketing mechanisms that the bran...

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Autor principal: L. G. Akhmaeva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/608824caa38a4b03987178d5860abdef
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