TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV

The concept of “blogger” as an integral and important part of “influence marketing”, as well as techniques and examples of competent work with the segment and advertising integration on the example of Russian blogger Dmitry “Goblin” Puchkov has been considered. The marketing mechanisms that the bran...

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Autor principal:	L. G. Akhmaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	advertising advertising integration blogger influencer marketing russian bloggers target audience working with the target audience Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/608824caa38a4b03987178d5860abdef
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spelling	oai:doaj.org-article:608824caa38a4b03987178d5860abdef2021-12-03T07:43:33ZTECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV1816-42772686-841510.26425/1816-4277-2020-8-155-161https://doaj.org/article/608824caa38a4b03987178d5860abdef2020-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2362https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The concept of “blogger” as an integral and important part of “influence marketing”, as well as techniques and examples of competent work with the segment and advertising integration on the example of Russian blogger Dmitry “Goblin” Puchkov has been considered. The marketing mechanisms that the brand generally uses when attracting bloggers to promote the product have been reviewed. A number of methods of competent work of blogger Dmitry “Goblin” Puchkov with a male target audience has been highlighted, the resources on which he carries out his activities and the content contained on them have been considered. Recommendations to marketers aimed at an adult male audience for the successful development of channels with subsequent placement of advertising content have been given.L. G. AkhmaevaPublishing House of the State University of Managementarticleadvertisingadvertising integrationbloggerinfluencermarketingrussian bloggerstarget audienceworking with the target audienceSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 8, Pp 155-161 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	advertising advertising integration blogger influencer marketing russian bloggers target audience working with the target audience Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	advertising advertising integration blogger influencer marketing russian bloggers target audience working with the target audience Sociology (General) HM401-1281 Economics as a science HB71-74 L. G. Akhmaeva TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV
description	The concept of “blogger” as an integral and important part of “influence marketing”, as well as techniques and examples of competent work with the segment and advertising integration on the example of Russian blogger Dmitry “Goblin” Puchkov has been considered. The marketing mechanisms that the brand generally uses when attracting bloggers to promote the product have been reviewed. A number of methods of competent work of blogger Dmitry “Goblin” Puchkov with a male target audience has been highlighted, the resources on which he carries out his activities and the content contained on them have been considered. Recommendations to marketers aimed at an adult male audience for the successful development of channels with subsequent placement of advertising content have been given.
format	article
author	L. G. Akhmaeva
author_facet	L. G. Akhmaeva
author_sort	L. G. Akhmaeva
title	TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV
title_short	TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV
title_full	TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV
title_fullStr	TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV
title_full_unstemmed	TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV
title_sort	techniques for bloggers working with a male target audience on the example of russian blogger dmitry “goblin” puchkov
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/608824caa38a4b03987178d5860abdef
work_keys_str_mv	AT lgakhmaeva techniquesforbloggersworkingwithamaletargetaudienceontheexampleofrussianbloggerdmitrygoblinpuchkov
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TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV

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