Real options valuation of franchise territorial exclusivity

With the maturity of the franchise system, franchisors have to look for new markets to capitalize constantly. This continuing expansion comes at the expense of the existing franchise establishments, as it could lead to territorial encroachment. One possible solution to mitigate this problem is by of...

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Autor principal: Lukito Adi Nugroho
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2017
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Acceso en línea:https://doaj.org/article/6096b890e75e450da47e80933ea77ecd
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