The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience
The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected inc...
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| Formato: | article |
| Lenguaje: | EN |
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Taylor & Francis Group
2021
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| Acceso en línea: | https://doaj.org/article/619a60560cc84cbdaecc789706c4a0a0 |
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