Models of on-line retail clients’ behavior in conditions of digital transformation

The article shows 7 models of on-line retail clients’ behavior in conditions of digital transformation. The 1st model ‘Individual positioning’ offers a choice of goods in accordance with their individual preferences changing with regard to digital transformation. The 2nd model ‘Imitation’ implies un...

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Auteur principal: I. S. Pushkin
Format: article
Langue:RU
Publié: Plekhanov Russian University of Economics 2019
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Accès en ligne:https://doaj.org/article/63210b7af373444fad5f77204e6ef170
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