Models of on-line retail clients’ behavior in conditions of digital transformation
The article shows 7 models of on-line retail clients’ behavior in conditions of digital transformation. The 1st model ‘Individual positioning’ offers a choice of goods in accordance with their individual preferences changing with regard to digital transformation. The 2nd model ‘Imitation’ implies un...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/63210b7af373444fad5f77204e6ef170 |
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