TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA

Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the...

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Autor principal: V. Starostin
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/63854fd8b0364884ad77831a2c6eb0d8
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