TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA

Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the...

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Autor principal:	V. Starostin
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	marketing personalization data science machine learning targeting advertising Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/63854fd8b0364884ad77831a2c6eb0d8
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id	oai:doaj.org-article:63854fd8b0364884ad77831a2c6eb0d8
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spelling	oai:doaj.org-article:63854fd8b0364884ad77831a2c6eb0d82021-12-03T07:43:24ZTRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA1816-42772686-841510.26425/1816-4277-2018-1-28-34https://doaj.org/article/63854fd8b0364884ad77831a2c6eb0d82018-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/909https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the relevance of particular marketing programs for each individual customer segment. This article reviews how traditional marketing technologies are transformed to reflect the potential of artificial intelligence and machine learning.V. StarostinPublishing House of the State University of Managementarticlemarketingpersonalizationdata sciencemachine learningtargetingadvertisingSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 28-34 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	marketing personalization data science machine learning targeting advertising Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	marketing personalization data science machine learning targeting advertising Sociology (General) HM401-1281 Economics as a science HB71-74 V. Starostin TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
description	Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the relevance of particular marketing programs for each individual customer segment. This article reviews how traditional marketing technologies are transformed to reflect the potential of artificial intelligence and machine learning.
format	article
author	V. Starostin
author_facet	V. Starostin
author_sort	V. Starostin
title	TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
title_short	TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
title_full	TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
title_fullStr	TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
title_full_unstemmed	TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
title_sort	transformation of marketing technologies in machine intelligence era
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/63854fd8b0364884ad77831a2c6eb0d8
work_keys_str_mv	AT vstarostin transformationofmarketingtechnologiesinmachineintelligenceera
_version_	1718373633520304128

TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA

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