Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions

The segment of voluntary medical insurance is a promising type of insurance. This situation encourages insurers to develop advanced competitive products with continuously upgrading level of service. It is very important to pay special attention to legal and medical and economic protection of the ens...

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Bibliographic Details
Main Authors: A. B. Tsvetkova, R. Kh. Yunisov
Format: article
Language:RU
Published: Plekhanov Russian University of Economics 2018
Subjects:
Online Access:https://doaj.org/article/65f28b555b3d465b8ac9ff7d0e53173e
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