Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions

The segment of voluntary medical insurance is a promising type of insurance. This situation encourages insurers to develop advanced competitive products with continuously upgrading level of service. It is very important to pay special attention to legal and medical and economic protection of the ens...

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Autores principales:	A. B. Tsvetkova, R. Kh. Yunisov
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	marketing research internal information of the medical institution marketing information system Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/65f28b555b3d465b8ac9ff7d0e53173e
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spelling	oai:doaj.org-article:65f28b555b3d465b8ac9ff7d0e53173e2021-11-15T05:20:47ZMarketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions2413-28292587-925110.21686/2413-2829-2018-6-164-171https://doaj.org/article/65f28b555b3d465b8ac9ff7d0e53173e2018-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/614https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The segment of voluntary medical insurance is a promising type of insurance. This situation encourages insurers to develop advanced competitive products with continuously upgrading level of service. It is very important to pay special attention to legal and medical and economic protection of the ensured. It is clear that the insurance company needs data of marketing research for its efficient work. However, we should bear in mind that one party of the voluntary medical insurance is a medical institution, which is involved in the process and understands the importance of marketing information system data while signing the contract with the insurance company. Systematized data of the medical institution gives an opportunity to choose an optimal partner. The article using the example of NMHC named after N.I.Pirogov shows which data is analyzed by the medical institution and why and demonstrates how the mechanism of making decision about choosing the insurance company looks like. It was highlighted that using the internal information could allow the medical institution to save money and time necessary to process data and make the final decision. The authors ground recommendations for using the research in the process of signing the contract with the insurance company, a relevant model was built as an illustration.A. B. TsvetkovaR. Kh. YunisovPlekhanov Russian University of Economicsarticlemarketing researchinternal information of the medical institutionmarketing information systemEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 164-171 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	marketing research internal information of the medical institution marketing information system Economics as a science HB71-74
spellingShingle	marketing research internal information of the medical institution marketing information system Economics as a science HB71-74 A. B. Tsvetkova R. Kh. Yunisov Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
description	The segment of voluntary medical insurance is a promising type of insurance. This situation encourages insurers to develop advanced competitive products with continuously upgrading level of service. It is very important to pay special attention to legal and medical and economic protection of the ensured. It is clear that the insurance company needs data of marketing research for its efficient work. However, we should bear in mind that one party of the voluntary medical insurance is a medical institution, which is involved in the process and understands the importance of marketing information system data while signing the contract with the insurance company. Systematized data of the medical institution gives an opportunity to choose an optimal partner. The article using the example of NMHC named after N.I.Pirogov shows which data is analyzed by the medical institution and why and demonstrates how the mechanism of making decision about choosing the insurance company looks like. It was highlighted that using the internal information could allow the medical institution to save money and time necessary to process data and make the final decision. The authors ground recommendations for using the research in the process of signing the contract with the insurance company, a relevant model was built as an illustration.
format	article
author	A. B. Tsvetkova R. Kh. Yunisov
author_facet	A. B. Tsvetkova R. Kh. Yunisov
author_sort	A. B. Tsvetkova
title	Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
title_short	Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
title_full	Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
title_fullStr	Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
title_full_unstemmed	Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
title_sort	marketing research of the medical institution in the system of voluntary medical insurance for making managerial decisions
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/65f28b555b3d465b8ac9ff7d0e53173e
work_keys_str_mv	AT abtsvetkova marketingresearchofthemedicalinstitutioninthesystemofvoluntarymedicalinsuranceformakingmanagerialdecisions AT rkhyunisov marketingresearchofthemedicalinstitutioninthesystemofvoluntarymedicalinsuranceformakingmanagerialdecisions
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Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions

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