Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions
The segment of voluntary medical insurance is a promising type of insurance. This situation encourages insurers to develop advanced competitive products with continuously upgrading level of service. It is very important to pay special attention to legal and medical and economic protection of the ens...
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Auteurs principaux: | A. B. Tsvetkova, R. Kh. Yunisov |
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Format: | article |
Langue: | RU |
Publié: |
Plekhanov Russian University of Economics
2018
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Accès en ligne: | https://doaj.org/article/65f28b555b3d465b8ac9ff7d0e53173e |
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