Young Adults’ Views on Digital Storytelling Campaigns
Storytelling is gaining popularity due to its expected ability to earn consumers’ attention and generate positive outcomes such as brand awareness, trust, and customer engagement. However, the effects of digital storytelling campaigns on brands are still insufficiently researched, especially among...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN ES FR PT |
| Publié: |
Universidad Nacional de Colombia
2021
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| Accès en ligne: | https://doaj.org/article/6616d1c6358b46bea623debb713ad810 |
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