Young Adults’ Views on Digital Storytelling Campaigns

Storytelling is gaining popularity due to its expected ability to earn consumers’ attention and generate positive outcomes such as brand awareness, trust, and customer engagement. However, the effects of digital storytelling campaigns on brands are still insufficiently researched, especially among...

Description complète

Enregistré dans:
Détails bibliographiques
Auteurs principaux: Dora Simões, Belem Barbosa, Fabiana Leal
Format: article
Langue:EN
ES
FR
PT
Publié: Universidad Nacional de Colombia 2021
Sujets:
H
Accès en ligne:https://doaj.org/article/6616d1c6358b46bea623debb713ad810
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!