Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]

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Autores principales: María Eugenia Ruiz-Molina, Irene Gil-Saura, Gloria Berenguer-Contrí
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/662eef66fd094f9f8481a86d1844188d
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